Category: New York

Three months after having my first cronut I felt like the food memory was fading so of course I went for another. This time I did a pre-order which maxed out my phone bill for the month (oops!) from excessive dialing but it was worth it not to wait in line again. This time around I got to try September’s fig and mascarpone cream.

With all the talk of cronuts, one can easily overlook the fact that it is Dominique Ansel Bakery, not Cronut Shop that has the line around the block every morning. I promised myself after my cronut adventure I’d go back to try the other items so they wouldn’t feel neglected, or so I tell myself to justify going four times in one week. For those that may be out of luck on getting the coveted cronut, the bakery has plenty to offer and those hours waiting will not be wasted. I promise. Plus, the bakery plays the best music. You cannot go in without wanting to sing along.

What is it? Is it worth the wait? This hybrid pastry, a combination of a croissant and donut has fascinated more than just the food community. It has become a topic of discussion on talk shows, news broadcasts and even celebrities have sought out this in-demand sweet. I must say creator, Chef Dominique Ansel is doing a remarkable job of keeping up with the media frenzy through very active communication on Twitter, to the point that I think PR has become his full time job and yet that is not true at all. I was pleasantly surprised to find the chef was right by the register, boxing and bagging cronuts this past Saturday when I ventured out for my cronut.